Eyehate, I think you're right. I've seen all of the label variations listed (plus the gold label variation as presently seen on 45-117), but I have never seen a "pre-Atco" white label promo for this release.
I would not think they made / printed a lot of white label pre logo promos for this single, as it took off like gangbusters in Chicago and throughout the midwest. Rapid chart action meant Dunwich could count on moving stock copies quickly.
Just noticed that, Klepsie..Interesting...however, it would all depend on what is etched in the deadwax.
If the yellow label minus the text for Distributed by Atco shows 9916-1 / 9917, then it is a mistake on the label / error leaving off the Atco distribution credit and would qualify as the second pressing. It seems large numbers were pressed of this pre-logo release to meet demand in the Chicago region.
The local first press deadwax code shows DX116 A / DX 116 B
i own all 4 label pressings, but not each variant. My yellow label has the Distributed By Atco credit. Never saw it without
i just spotted a local issue 1st press label on ebay: if someone wants to upload / steal the scan...too bad the Gloria side has tape stuck over the label name!
The local-only, 1st pressing is not pictured here. I own a copy, but cannot get my old scanner to work on my new laptop OS. i managed to find a scan on-line but it is low res.
The first press, according to Bill Traut, numbered only a few hundred, since he was able to work out a distribution deal with Jerry Wexler at Atlantic.
The local 1st press label is a deep amber brown / gold, much darker in color than the 2nd press variant shown in the group of labels. There is no mention at all of any distribution. Shadows Of Knight is in a bold font, italic (leans lower left to upper right). "Gloria" is also in italic.
Dunwich appears at the top in shaded lettering. The deadwax reads DX-116 A / DX-116B
There are no "lines" (sawtooth style) on the label.
The second press has two variants - the light tan/gold and the yellow label. Both note the Distributed by Atco credit. This was done quickly before labels could be universally printed and coordinated to all plants handling the demand.
The 3rd press is the classic pink and yellow two-tone combination with the Dunwich logo.
4th pressing = the all pink label, from mid 1967, as the single continued selling long after falling from the national chart.
There's another gold label Dunwich variation (no Atco) of this release that looks like the gold label listed under Dunwich 45-117 on this site. I've always assumed that variation to be the earliest pressing of this. Maybe someone can clarify...
Thanks for your comment BeatleJohn. OK, so now they are in a row, starting with 983899. That makes it easier to compare. They look the same to me as far as image, font and wording. Obviously the color is brighter for 983899, but that can be attributed to how the image was made, color levels, saturation, etc. How do you tell the difference between polystyrene and vinyl? Much appreciated.