EMI probably peeved by The Hollies switching to Polydor put this out to go against the bands new single The Baby and by doing so helped create a few problems. The A side was a Hollies rarity up to that point, a track featuring Allan Clarke as sole vocalist. He had recorded it purely as an album track, later admitting had it been intended to be a single, harmonies would had been added to it.
There was friction within The Hollies in 1971. Clarke envious of his old pal Graham Nash's success in America became disillusioned with The Hollies direction and wanted to go solo. The rest of the band said he would have to leave the band. Clarke quit and they recruited a Swedish singer, Mikael Rickfors. They left EMI and on Polydor set about a fresh start.
A few months after this British release, the A side was released in America on Epic and went to number one in some charts. The Hollies were invited to tour America as a result. Allan Clarke contacted the American label offering to promote it only to be rebuffed... this upset Clarke because it was him singing it and the new lead singer sounded nothing like him. Even The Hollies admitted later touring with a different lead singer on the back of this song was "unfortunate!"